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Introduction to Pricing

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  1. 1. Introduction to Pricing Overview
  2. 2. Steps for Pricing a Product
  3. 3. Pricing vs Costing
  4. 4. Pricing and the Marketing Mix
  5. 5. Pricing Objectives
  6. 6. Sales Promotion
  7. 7. Skim Pricing
  8. 8. Penetration Pricing
  9. 9. Leader Pricing
  10. 10. Premium Pricing
  11. 11. Differentiated Pricing
  12. 12. Psychological Pricing
  13. 13. Discounts and Sales
  14. 14. Pricing Model Categories
  15. 15. Common Pricing Mistakes
  16. 16. Antitrust Actions
  17. 17. Loss Leader Pricing
  18. 18. Price Discrimination
  19. 19. Introduction to Pricing Conclusion
Introduction to Pricing 2. Steps for Pricing a Product
Lesson 2 of 19
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2. Steps for Pricing a Product